Become a Sponsor at the ECS

05–07 May 2026 • Cologne, Germany • Confex Cologne

Become a Sponsor at the ECS

Become a Sponsor at ECS — Europe's Largest Microsoft Business and Technology Partner Event

3,000 People. One Community. Three Summits. Leading and the Largest Microsoft Business and Technology Event in Europe.

3,000+ attendees
5–7 May 2026
Confex Cologne

Put Your Company in the Spotlight at Europe's Premier Microsoft Event

ECS brings together 3,000+ attendees from across Europe who are actively transforming their organizations with Microsoft technologies — from modern workplace and AI to business applications and cloud. This is where partnerships are forged, solutions are discovered, and industry leaders connect.

Three Summits. One Expo. Unlimited Opportunity.

Exhibit at the joint expo serving all three co-located conferences: the European Collaboration Summit, the European BizApps Summit, and the European AI & Cloud Summit. One booth, three audiences, maximum impact.

ECS Expo
Official Microsoft Partner event
  • Dates: 5–7 May 2026
  • Venue: Confex Cologne
  • Size: 3,000+ Attendees

Two days. One shared expo. Sponsor ROI by design.

ECS 2026 combines three technical communities into one high-traffic exhibition experience — with catering and networking engineered around the expo floor.

2 Days Making Connections

300+ Expert Sessions

3,000+ Attendees

90+ Premium Sponsors

€2.5M+ Deals Generated

80% Sponsor Return Rate

Get the Sponsorship Brochure

Share your details and we’ll send the brochure to your inbox.

Why Leading Companies Choose Us:

High-intent attendees, Microsoft presence, and a shared expo model that drives traffic and outcomes.

Direct access to IT and C-suite executives

Reach decision-makers across the full Microsoft ecosystem — modern work, AI & cloud, and business applications.

Microsoft product teams and executives on-site

Credibility and momentum from official Microsoft partnership and senior Microsoft participation.

150+ qualified leads per premium sponsor

Lead retrieval technology and analytics to convert booth traffic into measurable pipeline.

Exclusive networking with industry leaders and MVPs

Build relationships with community leaders, partners, and practitioners shaping real-world adoption.

Why Sponsor ECS?

ECS is designed to deliver maximum ROI for sponsors and exhibitors

Get Microsoft-Famous

Be recognized as a crucial part of the industry and establish your brand as a leader — whether in collaboration, AI & cloud, business applications, or across the entire Microsoft ecosystem.

Connect with C-Level

Meet decision-makers actively seeking solutions and ready to invest in transformative technologies — from Microsoft 365 and Copilot to Azure, Power Platform, and Dynamics 365.

Showcase Your Solutions

Present your services to a motivated, qualified audience from three dedicated conferences, eager to discover innovative solutions.

Generate Quality Leads

Capture high-quality leads at your booth with our advanced lead retrieval technology and analytics — drawing attendees from all three summits to one shared expo floor.

Thought Leadership

Secure prominent speaking sessions across collaboration, AI & cloud, and business application tracks to demonstrate your expertise and industry leadership.

Strategic Partnerships

Build partnerships with Microsoft and other industry leaders to accelerate your business growth across the entire Microsoft stack.

VIP Access

Enjoy exclusive networking events, VIP sessions, and premium experiences throughout the summit.

3,000+ Attendees

Business Leaders • Tech Professionals

Audience Snapshot

A truly European, pan-ecosystem audience — built for sponsors who sell into Microsoft-powered transformation.

Business Leaders • Tech Professionals

60%

Business & Management

40%

Technology & Development

Truly European • Pan-European Reach

  • DACH 53%
  • Benelux & Nordics 32%
  • Rest of Europe 15%

Three Conference Audiences, One Expo

Microsoft 365 & Modern Work • AI & Azure • Power Platform & Dynamics 365

  • Enterprise customers & decision-making organizations
  • Expo-centric design for maximum sponsor exposure
  • All catering at the expo + extended networking breaks
  • Lead retrieval technology + single expo floor serving all three summits
ECS Expo

What Makes Us Different?

We go the extra mile to ensure our sponsors receive exceptional value and genuine business opportunities.

Premium Booth Locations

Strategically placed booths with maximum foot traffic from all three conference audiences and optimal visibility throughout the expo floor.

Marketing Campaigns

Comprehensive pre-event marketing featuring your brand across all our channels, communications, and all three summit communities.

Advanced Analytics

Real-time lead retrieval system with detailed analytics and insights to maximize your ROI.

Dedicated Support

Personal sponsor success manager providing customized support throughout your journey.

Speaking Opportunities

Secure slots in main tracks and dedicated sponsor sessions across collaboration, AI & cloud, and business application tracks to showcase your expertise.

Attendee Intelligence

Access detailed demographics and interest data — including which summits and tracks each attendee is focused on — for precise targeting and engagement strategies.

Maximum Brand Visibility

Complete brand integration across all event materials, communications, and digital platforms for all three summits — unmatched exposure across the entire Microsoft community.

Expo-Centric Design

All catering served in the expo area, with extended networking breaks positioned to maximize booth visits and sponsor engagement.

Ready to Get Started?

Get the brochure, book a quick call, and we’ll tailor a sponsorship package that fits your goals.

  1. 01

    Download the Sponsorship Brochure

    Use the form to receive the latest packages, floor plan highlights, and key sponsor benefits.

  2. 02

    Schedule a Short Call

    Tell us what you’re targeting—pipeline, brand, recruiting, or product launches—and your ideal audience.

  3. 03

    Get a Tailored Sponsorship Plan

    We’ll match the right booth, visibility, and speaking options to your objectives and budget.

  4. 04

    Launch Your Presence at ECS

    You’ll get a sponsor success manager plus marketing support to make your expo experience unforgettable.

Download the Sponsorship Brochure

Share your details and we’ll send the brochure to your inbox.

A bustling indoor event space with attendees gathered around a rustic wooden booth labeled "Western Evening." Visible are various people engaging with displays, some holding bags and badges, set against a backdrop of colorful signage and interactive exhibits.

Join Industry Leaders Who've Already Secured Their Spot

Microsoft, major consultancies, innovative ISVs, and solution providers have already committed to sponsoring ECS 2026. They understand the value of connecting with this engaged, qualified audience spanning modern work, AI & cloud, and business applications.

With limited sponsorship opportunities available and many packages selling out months in advance, now is the time to secure your presence at Europe's largest Microsoft partner event.

Don't miss your chance to be part of something extraordinary.

Official Microsoft Partner Event 3,000+ attendees Modern Work • AI & Cloud • BizApps 5–7 May 2026