And that was the right approach at the time. Experience helped make technology visible. It encouraged organizations to rethink collaboration and turned meeting rooms into places where people could truly engage.
But today, that is no longer enough.
We are leaving the era of experience and entering the era of transformation.
This shift introduces a fundamentally different question. It is no longer about what looks better or feels more impressive. The real question is whether technology helps organizations adapt. Can it make them faster, more resilient, and future ready?
In a world where change happens faster than planning cycles and innovation outpaces investment timelines, adaptability becomes the most valuable asset. The companies that succeed are not those with the most impressive setups, but those that can evolve continuously.
This is where the role of collaboration technology changes. It is no longer about designing the perfect room. It is about building systems that grow with the organization.
Instead of focusing on bigger hardware, the focus shifts to ease of use. Technology only creates value when people can use it intuitively. Future readiness becomes more important than short term impact. Lifecycle management replaces one time projects, reflecting the reality that technology is an ongoing process rather than a single investment.
Standardization also becomes critical. Without it, scaling collaboration across locations leads to complexity rather than efficiency. At the same time, managed services gain importance, as organizations no longer want to own technology, but expect reliability, security, and continuous improvement.
With the rise of AI, this transformation accelerates even further. AI driven technologies do not just enhance meetings, they reshape how decisions are made, how knowledge is captured, and how teams collaborate across boundaries.
However, AI can only deliver real value if the underlying systems are adaptable. Rigid infrastructures limit innovation, while flexible and well integrated environments enable it.
This is where the balance between standardization and flexibility becomes essential. Organizations need scalable solutions that can be rolled out globally, but also tailored environments where leadership, brand, and culture come to life.
At DEKOM, this balance is reflected in a consistent best of breed approach. It is not about promoting a single vendor or solution. It is about selecting the right technology for each specific context. At the same time, it means combining global rollout expertise across huddle spaces and meeting rooms of all sizes with highly customized conferencing environments such as boardrooms and experience spaces.
This combination allows organizations to build collaboration ecosystems that are both efficient and adaptable. Standard where it makes sense, individual where it creates real value.
Does a device integrate seamlessly and remain usable over time?
Does a service reduce complexity and enable ongoing improvement?
Does a process scale and adapt as requirements change?
These are the metrics by which we measure success in the new era of transformation.
With many years of experience in designing and delivering collaboration solutions worldwide, we understand what it takes to turn technology into real business value. If you would like to explore how this transformation can look in your organization, we would be happy to continue the conversation with you at our booth at the European Collaboration Summit.